Privacy Policy

1 August

This Privacy Policy explains how K&D SOLUTIONS LTD (“Pestpatrol”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you use our services.

We are committed to protecting your privacy and complying with the UK GDPR, the Data Protection Act 2018 and other applicable data protection laws.

By using our website or our services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Policy, please do not use our services.

1. Who we are

If you have any questions, concerns or requests about this Privacy Policy or how we handle your data, please contact us.

Email: [email protected]
Telephone: +44 7841 033123

Pestpatrol Ltd is the data controller for the personal information described in this Policy.

2. Where this Policy applies

This Policy applies when you:

Visit www.pestpatrol.uk or any website that links to this Privacy Policy
Use our London pest control services (for example, booking an appointment, requesting a quote or a call back)
Interact with us in relation to our services, including by phone, email, SMS, social media or at events

3. Information we collect

3.1 Information you provide to us

We collect personal information you give us directly, for example when you:

Request a quote or callback
Submit a form via our website (forms are managed through our CRM system HighLevel)
Book an appointment
Make a payment
Contact us with a question or complaint
Sign up to receive marketing or updates

This may include:

Name
Address and postcode
Telephone number
Email address
Property type and pest problem details
Billing address
Communication preferences

Sensitive data (such as health data, religion, race, or sexual orientation):
We do not intentionally collect or process special category / sensitive personal data.

3.2 Payment information

If you pay online or by card, your payment is processed by Stripe. We do not store your full card details. Stripe processes your payment data in accordance with its own privacy policy: https://stripe.com/gb/privacy.

3.3 Information collected automatically

When you visit our website, certain information is collected automatically, for example:

IP address
Browser type and version
Device type and operating system
Referring pages/URLs
Pages viewed, time and date of visit, time spent on pages
General location (based on IP address)

We use this information to keep our website secure, to understand how visitors use it, and to improve our services.

3.4 Cookies and similar technologies

We use cookies and similar technologies to:

Make the website work properly
Remember your preferences
Analyse how our website is used
Support our advertising and marketing efforts, including Google Analytics, Google Ads and Facebook/Meta Pixel (for remarketing and measurement)

You can manage or disable cookies through your browser settings. For more detail, please see our Cookie Policy.

3.5 Google services and analytics

We may use:

Google Analytics to understand how visitors use our website and to improve our services.
Google Ads for advertising and remarketing, so that our adverts may appear to you on other websites or platforms based on your previous interaction with our site.
Google Maps / Places APIs to help locate your address or service area when using postcode or location-based tools.

You can learn more about how Google uses data here: https://policies.google.com/privacy and opt out of Google Analytics tracking here: https://tools.google.com/dlpage/gaoptout.

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

3.6 Facebook / Meta Pixel

We use the Facebook/Meta Pixel on our website to:

Measure the effectiveness of our advertising campaigns
Build “custom audiences” so our adverts can be shown to people who have visited our site or have similar characteristics

This allows Facebook/Meta to collect information such as your IP address, which pages you visited and actions taken. This information may be linked to your Facebook or Instagram account and used to show you personalised adverts.

You can manage your advertising preferences directly in your Facebook/Meta account settings.

4. How we use your information

We use your personal information for the following purposes:

To provide our services
- Booking appointments
- Sending confirmations and reminders
- Attending your property and delivering pest control services
To respond to you
- Answering your enquiries, complaints or requests
- Providing customer support
To manage payments and accounts
- Processing payments and refunds
- Sending invoices and receipts
- Managing customer records within our CRM (HighLevel)
To improve our services and website
- Analysing website usage (via Google Analytics and similar tools)
- Fixing bugs and improving user experience
To send important information
- Updates to our terms or this Policy
- Service-related messages (e.g. changes to bookings, safety information)
Marketing (where permitted)
- Sending you emails or SMS about our services, offers or updates through our CRM (HighLevel) where you have consented, or where we are allowed to do so by law
- Showing you relevant adverts on other websites and platforms using tools such as Google Ads and Facebook/Meta
- You can opt out at any time (see Section 9)
Security and fraud prevention
- Protecting our website, systems, business and customers
- Detecting and preventing fraud or abuse
Legal and regulatory purposes
- Keeping appropriate records
- Responding to lawful requests from authorities
- Establishing or defending legal claims

5. Legal bases for processing (UK GDPR)

We only process your personal information when we have a lawful basis to do so. Depending on the situation, we rely on:

Contract – to provide our services and fulfil our agreement with you (e.g. to take payment, book and deliver a pest control treatment).
Legitimate interests – for our reasonable business interests where these are not overridden by your rights (e.g. to improve services, keep records, run basic analytics, and protect our systems).
Legal obligation – where we must use your information to comply with the law (e.g. tax and accounting obligations).
Consent – where you have clearly agreed to a specific use (e.g. marketing emails/SMS, or certain advertising cookies). You can withdraw consent at any time (see Section 9).

6. When we share your information

We do not sell your personal data.

We may share your information with trusted third parties who help us operate our business, including:

CRM provider – HighLevel (used to store customer records, manage bookings, send emails and SMS)
Payment processor – Stripe
Analytics and performance tools – e.g. Google Analytics
Advertising and marketing platforms – e.g. Google Ads, Facebook/Meta (for remarketing and targeted advertising)
Website hosting and IT support providers
Email and SMS delivery providers
Accountancy and finance tools
Professional advisers – e.g. accountants, lawyers, insurers

These third parties are only allowed to use your information to provide services to us and must keep it secure.

We may also share your information where:

We are required to do so by law or regulatory request
It is necessary to protect our rights, property or safety, or that of others
We are involved in a business sale, merger, or restructuring (in which case your data may transfer to the new owner, subject to appropriate safeguards)

7. International transfers

Some of our service providers (for example HighLevel, Stripe, Google and Meta) may process personal data on servers located outside the UK and European Economic Area (EEA), including in the United States.

Where personal data is transferred outside the UK or EEA, we will ensure appropriate safeguards are in place, such as:

An adequacy decision by the UK government or European Commission; or
Standard contractual clauses or other legally recognised safeguards.

8. How long we keep your information

We keep your personal information only for as long as necessary for the purposes described in this Policy, including:

For as long as you are a customer and for a reasonable period afterwards
For the time needed to comply with legal, tax and accounting requirements
For the period required to establish or defend legal claims

When we no longer need your personal information, we will delete or anonymise it. If deletion is not possible (for example, because it is stored in backup archives), we will securely store it and isolate it from further use until deletion is possible.

9. Your privacy rights

Depending on where you live (including the UK, EEA and Switzerland), you may have the following rights:

Access – to request a copy of the personal information we hold about you
Rectification – to ask us to correct inaccurate or incomplete information
Erasure – to ask us to delete your personal information in certain circumstances
Restriction – to ask us to restrict how we use your information
Objection – to object to our processing where we rely on legitimate interests or for direct marketing
Data portability – to receive your information in a structured, commonly used format and to have it transferred to another organisation where technically feasible
Withdraw consent – where we rely on consent for processing (for example, marketing or certain cookies), you can withdraw it at any time

To exercise any of these rights, please contact us at [email protected].

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or your local data protection authority.

Marketing communications

You can opt out of marketing at any time by:

Clicking the “unsubscribe” link in any marketing email
Replying “STOP” to an SMS
Contacting us at [email protected]

We may still send non-marketing messages, for example about bookings, invoices, or important service updates.

10. Children

Our services are not directed at children under 18, and we do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will delete it as soon as reasonably possible.

If you believe a child has provided us with personal information, please contact us at [email protected].

11. Security

We use appropriate technical and organisational measures to protect your personal information from unauthorised access, use or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we do our best to protect your information. You are responsible for keeping any passwords or access details safe.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Revised” date. We encourage you to review this Policy regularly to stay informed about how we handle your personal information.